By Sahil Patel
You’re about to see a lot more “fail videos” on your TV. Jukin Media has partnered with Dick Clark Productions to turn its popular Fail Army YouTube channel into a half-hour TV show.
Fail Army has more than 4.8 million subscribers and 1 billion views on YouTube. The channel specializes in highlight all types of “fails” — people making mistakes and/or finding themselves in awkward situations, all to the viewer’s benefit.
The half-hour version, which DCP International is financing and distributing internationally, will look to expand that style to TV.
“An ouch is still an ouch in any language and that is one of the reasons why Fail Army performs extremely well globally with more than half of our web traffic coming from outside the US,” said Jon Skogmo, CEO and founder of Jukin Media, in a statement. “By partnering with DCP and making ‘Fail Army’’ a true pan-platform show, we are able to bring our loyal global viewers the fails and funny videos they love while reaching new, television audiences.”
Jukin Media is serving as executive producer for the “Fail Army” show, which DCP International has greenlit for at least 20 episodes.
The announcement was made by both companies at this year’s MIPTV in France. This is the first property announced by DCP International since the division was formed earlier this year.