Would you trust business and financial advice that comes from YouTube? DigitasLBi’s Jill Sherman, vice president/group director of social & content strategy, understands that most people probably don’t. “When you think of YouTube, you generally think of user-generated content in abundance,” she noted, “but business advice and financial services are tricky when it comes to UGC. Trust and credibility plays a much larger role here than in other categories, like beauty, food, etc…”
So what sorts of business and finance channels are poised to succeed on the online video platform? “It’s no surprise that four of the five top emerging business/finance content creators are media outlets. And the fifth is a financial brand,” Sherman explained. With a fan base that already has faith in their reporting, outlets like Fortune Magazine and the International Business Times have growing YouTube channels that more and more people are starting to keep an eye on.
Furthermore, these media outlets have the ability to cover global news that other YouTube channels hoping to cover business and finance lack. “Large media outlets…turn out large amounts of video content, which then gets a relevancy boost,” said Sherman, who went on to extol the easy consumption of the video medium. In other words, the following emerging business and finance channels are a little bit like watching the news…but since it’s on YouTube, you get more control of which news stories you want to see.
- Slate Score: 248
- Total Subs: 5,827
- Monthly Views: 128,160
Established in March 1999, Channel NewsAsia brings an Asian perspective to global news items. Supplementary to its website, this informative YouTube channel based in Singapore boasts correspondents all over the world, from Brussels to Washington, D.C.
- Slate Score: 298
- Total Subs: 3,915
- Monthly Views: 37,110
Responsible for franchises like the Fortune 500, Fortune Magazine has expanded to YouTube to bring internet lovers their daily dose of business journalism. From business advice to showcases of powerful women, the channel maintains the journalistic integrity of the print publication.
- Slate Score: 356
- Total Subs: 3,136
- Monthly Views: 424,170
Focused on buying and selling, Square purports to “make commerce easy for everyone.” The channel showcases companies that have used Square to succeed in the business world, and it’s quite a wide variety, from a hair salon to the first Indian food truck in Minneapolis, MN.
2. IB Times TV
- Slate Score: 374
- Total Subs: 5,827
- Monthly Views: 205,170
The International Business Times already has 18 editions in 10 different languages, according to their YouTube channel. With online video content, the IB Times gets to release breaking financial news and smart business analysis in real time, commenting on companies like Microsoft in this video:
- Slate Score: 493
- Total Subs: 44,267
- Monthly Views: 144,420
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