By Sahil Patel
LiveRail held the top spot in comScore’s US video advertising rankings for March. The video monetization company, which counts many of the top online publishers as clients, delivered nearly 3.9 billion ad views during the month, reaching 49% of the US population, per the data.
The top five was comprised, as it always seems to be, of the usual suspects: Following LiveRail, AOL ranked second with 3.8 billion impressions. BrightRoll delivered over 3.1 billion video ads, while Google/YouTube and TubeMogul accounted for a little over 3 billion each.
Also unsurprisingly, Hulu, which ranked ninth in terms of video ad impressions, averaged the highest frequency of ads per user with 81.5.
Overall, the online video ad industry was responsible for more than 28.7 billion video ad views, with time spent watching video ads totaling 10.9 billion minutes, according to comScore.
There’s not a whole lot of new information in the March rankings. The top video content properties remain unchanged from February.
Meanwhile, within comScore’s listing of top YouTube partner channel networks, VEVO continued to lead the way in terms of unique audience with 28.8 million viewers.
Interestingly, Disney’s network of YouTube channels flew into the top five in March, after not even being in the top 10 in February. Undoubtedly, the company was helped by the viral success of its blockbuster animated movie “Frozen.” The company’s newest toy, Maker Studios, sat third behind VEVO and ZEFR (21.2 million) with 20.56 million unique viewers.
Beauty/fashion MCN StyleHaul also popped into comScore’s top 10 with nearly 13.1 million unique viewers.