By Sahil Patel
Comedian Brittany Furlan, who has more than 5.8 million followers on Vine and over 100,000 subscribers on YouTube, is joining Endemol Beyond USA, the multi-platform channel network funded by production studio Endemol North America.
Per the deal, she will work with Endemol Beyond USA to produce original content for YouTube and other platforms. The first project is a new online series based on an “adults say the darndest things” concept developed by Furlan. This show will be presented during Endemol Beyond’s Newfront event next month in New York.
That said, Furlan’s partnership with Endemol Beyond USA also comes with the promise of the potential to expand her presence to traditional media. “Calling Endemol home gives me the opportunity to continue to develop digital content and parlay from Vine to long form and traditional platforms,” she said in a statement.
Endemol North America is the producer behind popular reality TV fare like “Big Brother” and “Wipeout.”
At Endemol Beyond USA, Furlan will be added to the network’s growing comedy vertical, BeyondComedy, where she’s also set to star in the the network’s first original comedy series, “Super Happy Fun Time Yay!” (“SHFTY”), which premieres later this month.
“Furlan’s unique brand of humor makes her a perfect fit for our BeyondComedy vertical,” added Will Keenan, president of Endemol Beyond USA. “Her potential to extend beyond the Vine platform became clear instantly because it is impossible to watch only one of her short-form pieces of hilarious content. We are eager to introduce her star status and her talents to other entertainment platforms and we look forward to help grow and expand her brand beyond digital.”
On Vine and YouTube, Furlan distributes sketches featuring various original characters, including the “yoga-loving, free-spirit Natalie Nature” and the “creepy Stepword wife Martha.”
To date, Endemol Beyond says its video network generates more than 250 million views per month. So far in 2014, it’s signed content deals with traditional media celebs like Courtney Love and Pitbull, as well as YouTube talent like kid-rapper MattyB. The goal, according to the network, is to help traditional celebs who are interested in finding success online, while at the same time helping online creators find access to television and other traditional platforms.