By Sahil Patel
Vancouver-based MCN BroadbandTV has launched BBTV Brand Solutions, a new end-to-end solution that provides brands with access to talent, the ability to create original branded content, and tools to analyze and measure those campaigns.
BBTV Brand Solutions features VISO Catalyst, the MCN’s proprietary tool for analyzing and optimizing YouTube campaigns, as well as “Engagement” and “Insights” modules, which allow clients to track discussions on YouTube and manage negative comments and brand attacks.
BroadbandTV brand and media clients include A&E, the NBA, and most recently, FremantleMedia.
The company, which raised $36 million from RTL Group last June, has more than 16,000 creators and content partners.