Supermodel and TV personality Niki Taylor launched her first YouTube channel, Niki Taylor, Inc. Aimed at the modern woman, the channel will cover topics from fashion to fitness — areas you’d expect a woman modeling form the age of 13 to know a little something about. Rolling out new videos the every Tuesday, Taylor will also give viewers tips on being a mom.
To grow her presence on YouTube, Taylor has linked up with StyleHaul, the largest beauty-and-fashion network on YouTube.
Mia Goldwyn, the chief content officer at StyleHaul, explained the reasoning behind the partnership. “In addition to being a world-renowned model, Niki Taylor is a role model and influencer for women across the globe,” she said. While Taylor and her team are producing content for her channel, StyleHaul will look to provide Taylor with opportunities to collaborate with other creators across the network.
StyleHaul boasts over 4,100 content curators and 148 million subscribers. Adding Taylor to the lineup “only solidifies our position in the space,” Goldwyn said.
Traditional-media celebrities don’t have the greatest track record when expanding to YouTube. Goldwyn and StyleHaul don’t seem concerned, though. “The years that she spent on the runway only give her more credibility as a YouTube influencer,” said Goldwyn. “We’re thrilled to be able to support Niki and help her grow her YouTube following, and we’re looking forward to sharing more amazing content from her in the coming months.