By Sahil Patel
What was the best piece of content/programming you saw?
Conde Nast’s “73 Questions” felt fun, fresh, and created specifically for the digital video consumer, instead of rehashing a TV format.
I love that Gillian Jacobs is doing a show around pet fashion for Pop Sugar. CNE has such a breadth of programming and several of those shows are things I will watch. Xbox’s interactive series looks pretty amazing. Hulu’s “Hotwives” will be hilarious. But Bryan Cranston’s Crackle series definitely has me most intrigued.
Amber J. Lawson:
I LOVE Vanity Fair’s “Vanity Code” series. I am blown away by the sheer volume of content Conde Nast and Scripps are producing.
- Loved the Israeli show, “Connected,” that AOL served up.
- “Flavor Quest,” one of Hulu’s original entries, looks so interesting, timely, and smart.
- Like that PopSugar is tackling long form scripted programming with “Seriously Distracted.”
- Maker Studios’ “Over the Top,” starring Chester See.
What’s been the most interesting deal so far?
Mindshare buying across AOL’s complete slate. A network deal of that scope shows confidence in the medium.
Amber J. Lawson:
Yahoo’s concert-a-day deal with Live Nation is huge! I was also impressed with DigitasLBi’s partnerships with BuzzFeed, Epic Digital, and Simple Reach.
Lori H. Schwartz:
One of the most interesting announcements for me was the relationship between BuzzFeed and DigitasLBi. Less a ‘deal’ and more of a a fascinating strategic alliance that I believe speaks to a trend that we will see emerging: Agencies and brands embedding professional content creators into their organizations.
BuzzFeed’s Newfront proved that they have uncovered an almost psychographic approach to sharing content online by literally categorizing the emotional reasons behind why people share and then designing content to service those categories. If you can combine those insights and the operational infrastructure that Buzzfeed has created with the insights and long-term category knowledge that an agency like DigitasLBi has for its brand partners, you have a very powerful combination.
The Labs@Maker initiative is innovative and interesting. I think Maker is trying to redefine how content is made for the millennial generation and Labs is being launched to align with those new consumer behaviors. It has no boundaries and I think that it will be exciting to see the results.