By Sahil Patel
Social news site Mashable has inked a deal with Telemundo, the Hispanic-focused media company owned by NBCUniversal, to distribute original video content to Telemundo’s viewers.
As part of the initiative, popular content from Mashable, whether it’s in English or Spanish, will be available on Telemundo’s digital and social media platforms, as well as the company’s VOD offerings. Mashable focuses on original “made-for-social” video content covering the latest things in news, tech, and digital culture.
“We’ve been looking at what we can do in the US Hispanic space for a while,” Adam Ostrow, chief strategy officer at Mashable, tells VideoInk. “It’s the quickest growing segment of the population, and Hispanics over-index for use of smartphones and social media, which makes them a natural audience for Mashable to want to reach.”
“With Telemundo, we found a partner that already speaks to this audience and has deep expertise in developing digital video, so we thought it was a great way to break into the market,” he adds.
The deal was announced at Telemundo’s annual upfront presentation to advertisers in New York.
Also announced at the upfront: two new digital projects from Fluency, Telemundo’s multi-platform production studio that launched last May.
“The Home Team” (working title), is described as a 90-minute production about a group of strong-willed high school girls from a small town in Indiana who are tested on and off the soccer field.
“Nobody Walks in LA” (working title), will be another 90-minute project, which will focus on three young friends who have to navigate “the edges of Los Angeles” after they’re caught up in a heist that brings the city to a standstill.
In other digital news, Telemundo Sports will partner with sister division NBC Sports to launch a new “digital experience in Spanish-language sports.” This destination will feature live games, results, interviews, and analysis, and will live on DeportesTelemundo.com.