By Sahil Patel
British wireless carrier Vodafone has cut a deal with Netflix to give its mobile 4G customers free access to the streaming service for six months.
The deal will be available to those who buy Vodafone’s Red 4G plans, which begin at £26 ($44) per month, whether or not they’re a current Netflix subscriber. The promotion, which will run from July through December, is one of multiple “entertainment packs” Vodafone offers to customers. Others include the ability for customers to subscribe to Spotify Premium or Sky Sports for free.
“We’re already offering 4G in hundreds of cities, towns, and villages across the UK, providing an amazing video streaming experience,” said Cindy Rose, Vodafone UK’s consumer director, in a blog post. “There’s no need to mess about finding a Wi-Fi hotspot, with ultrafast 4G you can just enjoy your favourite entertainment on the move whenever you want it.”
That said, customers should be weary that Netflix, like any other premium video service, can eat up a lot of mobile data. The minimum Red 4G plan comes with 3GB of data — although customers do get unlimited access for the first three months of their plan. Netflix streams generally consume up to 1GB per hour for standard-definition video, and that usage triples when its HD content. So maybe don’t avoid that Wi-Fi (unless you’re one of those people who have money to burn).
For Netflix, the Vodafone deal marks another entry in its continued expansion in Europe. Earlier this week, the company unveiled which European countries it plans to expand to in the coming year, including Germany, France, Austria, Belgium, Switzerland, and Luxembourg.