By Magnet Media
Every social platform is adding features to make it even easier to connect.
Case in point: Earlier this month, Snapchat introduced its biggest update yet. Now, in addition to trading disappearing photos and quick videos, you can actually “chat” with your network via text and video conversations — and you can save them, too. Straying from its model of impermanence, individual messages can be saved by tapping on the screen, giving you the newfound ability to track your interactions.
The app’s new feature challenges brands to become more social with their networks. One way Snapchat differs from other social media channels is that it’s meant to connect “friends” through the sharing of funny, heartwarming, and engaging images. Brands that effectively use the app can build the same “friendship” with their followers. The dialogue no longer has to be one-way or broken up. You can now have a two-way, continuous conversations through which to build relationships on Snapchat.
This means Snapchat can better fulfill one of the first commandments of social media marketing: adding value by publishing helpful content, answering questions, or providing tips.
The functionality of these new features isn’t perfect, but these enhancements give brands a reason to consider making Snapchat a more significant part of their social media strategies.
This post was originally published on the Magnet Media digital marketing blog. Any thoughts on the episode? Let us know in the comments and connect with Magnet on Twitter, Facebook, Google+, and LinkedIn.
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Amy Schmittauer is the founder & face of Savvy Sexy Social. She is a social media frenzy working as a freelance video blogger, writer, and social relations consultant. Connect with her on Twitter, Facebook, and Google +.