The FIFA World Cup in Brazil is just two weeks away, and that means the advertisers’ games have long begun. Unruly released the top 11 brands whose football-related advertisements have garnered the most online shares.
With Nike predictably taking the lead, the “Braziliant Brands Tracker” cleverly features the same number of brands as there are players in a football team. As it turns out, brands not affiliated with the World Cup are responsible for just over half (54%) of online ad shares thus far, at 2.4 million total. Nike makes up 1.28 million of that, dwarfing official sponsor Adidas’ over 158k shares online.
Other World Cup sponsors like Emirates and Visa also made it to the proverbial playing field in Unruly’s list, taking 5th and 9th place, respectively. Meanwhile, sponsor Itau Unibanco, Latin America’s largest bank, just missed the list at 13th place.
Nike tops the chart in part due to its “Winner Stays” commercial. Launched on April 25, the video has gotten almost 1 million shares since, having also reached a position on the top 10 most shared football ads thus far in 2014 with its share rate at 1.5%. Meanwhile, Unruly’s tracking 24 million shares per day, including those related to the FIFA World Cup. They’ll update the online shares tracker as the lead up to and the football tournament itself goes on.