By Sahil Patel
Gaming is the second-most popular category on YouTube. But which gaming creators, and by extension MCNs, are consistently delivering “hit” videos?
With the help of video analytics and marketing startup Tubular Labs, we were able to determine this.
(Before you start screaming about what is and isn’t a “hit,” we set the barometer at 250,000 views in the past year. Yes, I know 250,000 viewers on television is nothing to sneeze at, but considering the incredible volume of gaming content — and all of the other noise — on the world’s biggest video site, a quarter-million felt like an appropriate base.)
The results are impressive. Since June 3, 2013, there were 39,000 videos uploaded to YouTube in the gaming category that reached at least 250,000 views. Totaling 28 billion views, these videos averaged 714,000 views.
When it comes to individual channels, TheBajanCanadian, Vegetta777, CaptainSparklez, and TheRadBrad led the way. These four channels accounted for 8% (2% each) of all gaming-related videos uploaded to YouTube in the past year that brought in at least 250,000 views.
Digging deeper, TheBajanCanadian had 821 videos that cleared this benchmark, followed by Vegetta777 with 687, CaptainSparklez with 638, and TheRadBrad with 626.
On the MCN side, Maker Studios is not only the largest MCN, but is also delivering the most hits. The network accounted for 26% (10,446 videos) of all gaming videos uploaded with at least 250,000 views, followed by Machinima at 18% (6,974), Fullscreen and BroadbandTV at 7% each (2,829 and 2,781, respectively), and Omnia Media at 5% (1,830).
What’s really interesting here, though, is that Rooster Teeth’s network of channels on YouTube were responsible for 2% of hit gaming videos. One of the biggest names in gaming, Rooster Teeth’s network comes nowhere near the immense size of Maker, Machinima, or Fullscreen, but is consistently making stuff that its viewers want to watch — largely helped by the main Rooster Teeth channel, which has more than 7.5 million subscribers.
So there you go: A lot of people are watching gaming content on YouTube, and while the viewership isn’t necessarily restricted to the few and the proud, there are certainly several channels and networks that stand out.