In honor of this week’s gaming special issue, we’ve taken a look at the most internet-savvy gaming brands to figure out what they’ve been doing to catch the eye of passive viewers and active gamers alike. Based on their overall popularity, the top five may not come as much of a surprise. However, the number of non-brand-affiliated creators who make their content may just make you raise an eyebrow. Here’s to all the gamers out there who’ve made their favorite game or gaming system better known to the masses.
Total Subs: 646,172
Their channel encompasses everything Xbox, from its various gaming systems to viewers’ favorite games, like “Halo 4.” Giving the brand a perfect place to promote Xbox One, the platform also lets them showcase new games, previews for which mirror the content produced by non-branded digital video creators.
Total Subs: 1,111,669
Now on its fourth installment, Battlefield has made more than a splash in the world of online video with over 1 million channel subscribers. The channel’s “Only in Battlefield 4” series allows a bunch of gamers to sit down and tell YouTube viewers about their epic moments in the game, from learning the “batman move” to surviving a kamikaze attack. In addition to these videos, over 195,000 creators have posted relevant content to this multi-player game, according to Octoly.
Total Subs: 619,335
From Facebook parody videos of characters to a variety of cheats, GTA draws videos from over 211,000 creators, according to Octoly data, yielding almost 7,000 times the content of that produced officially by the brand. You could only expect a game that provides such elaborate backstories to fare well on an online video platform. Creators have plenty of material to latch on to.
2. Call of Duty
Total Subs: 2,167,209
This incredibly well liked game managed to translate its popularity into online video success…with the help of numerous independent creators. Outside of its official YouTube channels, creators generated 2,602 times more videos about Call of Duty than the official channels themselves. For the game that doesn’t even require a description in YouTube (everybody knows what it’s all about), they’ve earned their place amongst popular online videos through the vote of gamers everywhere.
Totals Subs: 10,130,583
An indie sandbox game made originally by Markus “Notch” Persson, a Swedish programmer, Minecraft was released to the public in May 2009 by Mojang, with its full release published in November 2011. Now, over 10 million people subscribe to it on YouTube. With over 80,0000 creators making Minecraft-related videos on the ‘Tube and even more social buzz surrounding them at over 628 million social actions, it’s no wonder that Minecraft takes the lead when it comes to gaming brands that know how to work the web.