If you apply the whole “seven deadly sins” concept to the internet age, you’ll find that each sin easily locates its niche in the digital world. Greed comes in the hoards of “friends” and “followers” we seem to collect like status-furthering prizes, while pride shows its face on the home page of our Facebooks or in each of our urges to regularly self-Google. To reflect on these dubious, modern tendencies, the National Film Board of Canada’s Vancouver Digital Studio, in conjunction with The Guardian and Jam3, created an interactive documentary, “Seven Digital Deadly Sins.”
Launched today, the digital documentary invites viewers to ask moral questions in relation to their virtual lives. From spending too much time on Twitter to free downloads, the project includes seven, short films featuring well-known artists and media personalities, including writer/filmmaker Jon Ronson, comic Ophira Eisenberg, singer-songwriter Billy Bragg, novelist Gary Shteyngart, comic Josie Long, Bill Bailey, and comic Mary Walsh.
In addition, 21 first-person stories contribute to the documentary. One tale focuses on the life of a “secret Twitter star,” while others center on hackers and viral wedding invitations. The seven main stars of the project admit to embarrassments such as incessantly Googling themselves, creating Twitters for pets, and signing up to sponsor unknown, endangered species. You can match the famous personality to the specific internet sin if you decide to watch.
Produced by the Canadian National Film Board’s Digital Studio in Vancouver, “Seven Digital Deadly Sins” production was led by executive producer and creative technologist Loc Dao. You can view the interactive project on The Guardian’s website.