Launching today, iLook is a video platform that aims to help creators turn their YouTube channels into mobile video apps.
What does this mean for content creators on YouTube? Anyone who has their own channel, whether they’re brushing Michelle Phan status or just starting out on the platform, can have their own video app…more or less. By logging into their YouTube channels from the iLook website, creators will be able to automatically make a mobile app for their channel, which will be then sent to supported app stores.
Monetization for both iLook and those who use its platform can occur in a number of different ways, including advertising. Here, the platform only takes 10% (as opposed to the roughly 45% that YouTube demands). Other moneymaking opportunities include fees content creators can pay to insert their videos as commercials across all of the apps created by platform, as well as more traditional subscriptions and pay-per-view options.
Mobile continues to be one of the biggest challenges within the video, entertainment, and advertising industries, as consumers increasingly flock to their devices to watch content. YouTube, for instance, claims that mobile accounts for almost 40% of its global watch time.
For iLook, the opportunity is in becoming the platform of choice for the thousands of niche creators and channels on YouTube who do not have the ability to develop and distribute their own mobile apps.
“Owners of long-tail YouTube channels are now able to attract attention and monetize like traditional TV networks, by co-locating on the same mobile screens with cable channel apps like CNN and MTV,” said Peter Redford, CEO of iLook, in a statement.
Founded in 2009 by Redford, Ngoc Do, and Jacek Minko, iLook is located in Silicon Valley.