By Sahil Patel
Universal Pictures has teamed with YouTube dance network DanceOn to promote its upcoming James Brown biopic “Get on Up.”
DanceOn talent including Matt Steffanina, Ian Eastwood, and Mega Jam will create original dance videos inspired by Brown and the film. The dancers will also encourage users to create their own dance videos and then submit them to the film’s official website, CantStoptheFunk.com.
Once accepted, the fan-created videos will live alongside original content from DanceOn channel partners, classic dance clips of James Brown himself, and clips of Chadwick Boseman, who portrays the legendary performer in the biopic.
DanceOn’s contributions to the site have already started, with new dance videos being released up to the film’s theatrical release on August 1.