By Sahil Patel
Streaming anime service Crunchyroll has acquired video discovery startup Redux for an undisclosed price.
Founded in 2008, Redux initially started out as a video-discovery service that offered a curated stream of content, allowing users to watch clips in a lean-back fashion. (Since then, other video discovery services have employed similar strategies.) Eventually, Redux expanded its focus to find distribution on connected-TV platforms, cutting deals with the likes of Samsung, LG, and PlayStation.
Both elements will come in handy as the Redux team joins Crunchyroll. In addition to improving the discovery experience on the streaming service, which offers content on both an AVOD and SVOD basis, Redux’s existing arrangements with device-makers should make it easier for Crunchyroll to expand to additional screens — especially as its audience and video library continue to grow.
Crunchyroll currently offers more than 25,000 episodes of Japanese anime and Asian content. The service is already available online and on mobile devices, in addition to connected-TV boxes like PlayStation, Xbox, Apple TV, and Roku.
Backed by The Chernin Group, which acquired a majority stake in the company last December, Crunchyroll is also focusing on expanding its business beyond anime content. In February, it launched KDrama, a sibling streaming service focused on Korean drama programming.