YouTube plans to launch its subscription music service later this summer, which, as it stands right now, means bad news for some indie labels that have posted their artists’ videos on the digital video platform.
Some independent artists’ videos may disappear from YouTube as early as this week, as a result of their labels not signing deals with YouTube for the imminent music service, according to the Financial Times, which first reported on the news.
Robert Kyncl, head of content and business operations at YouTube, told the Financial Times that about 90% of the music industry, including giants like Universal Music Group, Warner Music Group, and Sony Music Group, have signed deals with the digital video platform.
But some indie labels haven’t, which means videos from artists including Jack White and Adele will soon be taken off the world’s biggest video site.
YouTube is playing hardball, to say the least. But what does the company have to say about it? “We are excited that hundreds of major and independent labels are already partnering with us,” a representative of the company said in a statement to the press. “We’re adding subscription-based features for music on YouTube…to bring our music partners new revenue streams in addition to the hundreds of millions of dollars YouTube already generates for them each year.”
Likened to Spotify, YouTube’s service has sparked discontent in the indie music world. Impala, a representative of several independent labels, has already turned to the European Commission to aid in the labels’ quest to fight this new YouTube service. When fans can no longer watch their favorite Radiohead videos on the platform, they may have something to say about this new development, too.