By Sahil Patel
Amazon has cut an exclusive licensing deal to stream “Wallace & Gromit,” “Shaun the Sheep,” and other animated series and short films from Aardman Animations in the US.
“Wallace & Gromit” is one of the most critically acclaimed animated franchises of all time. Shooting everything in a pretty distinctive stop-motion animation style, Aardman has won two Academy Awards for short films starring the famous inventor-and-dog duo. The studio has also developed several spin-off series inspired by “Wallace & Gromit,” including “Shaun the Sheep” and “Timmy Time,” which are aimed at younger viewers.
All three series, in addition to the classic “Rex the Runt,” will now be available within Amazon’s Prime Instant Video catalog. This includes more recent seasons of “Shaun the Sheep” and “Timmy Time,” as well as the “Shaun the Sheep: Championsheeps” special and two new “Timmy Time” specials.
The deal underscores how important children’s programming is to streaming services like Amazon and Netflix.
Earlier this month, Amazon closed a deal with HIT Entertainment to create an exclusive content-and-commerce platform for its hit show “Fireman Sam.” Just in the past couple of weeks, Netflix has ordered a series of new shows based on popular children’s franchises like “Magic School Bus,” “Dinotrux,” and “Ever After High.”
Kids don’t make a distinction between television and digital anymore. By offering original and exclusive content that is likely to resonate with them, Amazon and Netflix are able to become staples in the household diet.
Amazon’s deal with Aardman doesn’t cover the “Wallace & Gromit” feature films.