By Sahil Patel
Woven, the digital media publisher behind male-focused sites like BroBible, Uproxx, Barstool Sports, and The Chive, has named its first chief creative officer. Ben Blank, a veteran producer of TV commercials and branded content, has taken the gig, tasked with growing the company’s video business across platforms.
“Ben is a pioneer in creating visual narratives and comedic branded content that resonates with large audiences,” said Scott Grimes, CEO of Woven, in a statement. “His expertise in this area makes him the perfect person to lead our video strategy and grow our programming which will include branded content, web originals, and short and long form shows and films.”
As CCO, Blank will also oversee Woven Studio, the publisher’s branded video production arm. To date, Woven Studio has created branded content for clients ranging from Boost Mobile to EA and Miller/Coors and claims over 65 million views in 2014 alone.
Most recently, Blank ran Locksmith Content, a production company he co-founded. Clients there included major brands like American Express and Nike.
Prior to Locksmith, Blank was a producer at Anonymous Content, where he worked on numerous commercials and branded-short films including the BMW Film series “The Hire.”
Woven, which claims to be the fourth-largest entertainment property for young men ages 18–34, is focused on expanding its video business. Recently, the company struck a deal with video-recommendations company Iris.TV, which will be powering a continuous stream that pulls in relevant video clips from all Woven-owned sites.