Jason Kilar, former Hulu CEO, just revealed the name of his video-focused startup. “Vessel” described its mission in vague terms today, indicating not much more than its attempt to reach out to creators, “particularly” those specializing in video content.
Naming Richard Tom as co-founder and CTO alongside Kilar, the Vessel statement also picked out its investors. They include Benchmark, Greylock Partners, and Bezos Expeditions. The latter serves as the personal investment company of Jeff Bezos, Kilar’s former boss at Amazon.com (also the company’s founder and CEO).
Vessel will draw talent from team members with experience at video streaming giants like Netflix and, of course, Hulu and Amazon. With a focus on video for the “next generation,” according to Kilar and Tom’s statement, Vessel actively seeks video creators’ content.
However, as Bill Gurley, general partner at Benchmark said in a statement, “[Kilar and Tom] are not planning to disclose any specifics today about the company.”
Vessel replaces the startup’s former code name, The Fremont Project, under which it was founded the previous year.
Kilar left Hulu just over a year ago, in March 2013. Prior to his position at Hulu, Kilar worked at Amazon, where he served as the senior vice president of worldwide application software under Bezos.