Vine has added a fresh new feature that will appeal to its more ambitious creators and even, possibly, brands (or simply the platform’s more vain creators). The new Loop Count provides the app’s users with insight into how many times people have viewed their vines, showing the number of loops watched in a creator’s feed. This indicates the total number of times any single, six-second video has been watched.
This metric provides automatic updates regardless of whether the Vine creator’s six-second video gets looped through Vine or in web embeds. The Loop Count shows up on a user’s mobile app and on Vine’s website. Since Vine started counting loops on April 3 of this year, Vines created prior to that date include “+” next to the count to indicate additional, but unaccounted for, loops.
Vine also made some renovations to its Activity feed, presenting clearer information regarding likes and activity dates. Notifications of “like” landmarks, such as when a Vine reaches 25 or 100 likes, now accompany a more distinct separation between old and new activity on a user’s feed.
Top Vine creators have already come to the attention of major companies like Endemol Beyond USA, which took an interest in Viners Brittany Furlan, Brandon Calvillo, KC James, and Klarity through the launch of a comedy channel on YouTube this past March. Meanwhile, AwesomenessTV signed the likes of Vine celebrities Nash Grier and Cameron Dallas in April, while still other creators on the app have gained fame from their six-second creations.
Perhaps the new metric will provide even more assistance for the likes of them and other creators who are using the app to break into the video industry. In a recent “Ear Biscuits with Rhett & Link” podcast with Justine Ezarik, she mentioned noticing the kind of excitement and creativity within the current Vine community that she felt back in the earlier days of YouTube. Additional metrics on the app could serve to further foster this environment.