By Sahil Patel
New Form, a digital studio formed by Hollywood producers Ron Howard and Brian Grazer in partnership with Discovery Communications, plans to fund 14 short films created by some of the top stars on YouTube.
Referred to as the “New Form Incubator,” the venture has signed on the likes of Sawyer Hartman, Joe Penna (MysteryGuitarMan), and Joey Graceffa to produce scripted short films, which could be anywhere from three to 10 minutes in length. The full list of talent participating in the program is included at the bottom of the post.
The films will be funded by New Form, which has an annual budget of $5 million to create original content for digital platforms, produced this summer, and distributed on the creators’ channels.
While backed by Discovery Communications, New Form isn’t restricted to only creating content for digital channels owned by the media company. The goal of the studio, as first indicated last April, is to be platform-agnostic — to create original content and then distribute it to the platform or channel that makes the most sense.
That said, while films created via New Form Incubator will be available on the participating creator’s channel, New Form will also seek distribution opportunities on non-YouTube platforms.
New Form Incubators:
- Anna Akana
- Bertie Gilbert
- Chris Riedell and Nick Riedell (The Brothers Riedell)
- Craig Benzine (WheezyWaiter)
- Joe Penna (MysteryGuitarMan)
- Joey Graceffa
- Meghan Camarena (Strawburry17)
- PJ Liguori (KickThePJ)
- Sawyer Hartman
- Tim Hautekiet
- Tony Valenzuela (BlackBoxTV)
- Yulin Kuang