By Sahil Patel
Simulmedia has named Wendell Wenjen vice president of business development, a new position at the ad-tech company. Based in San Francisco, he will be responsible for leading all business development efforts on the West Coast, including relationships with TV manufacturers, digital video companies, and ad tech companies.
Most recently, Wenjen was at LG Electronics, where he was director of interactive TV and advertising platforms. In that role, he launched LG’s smart TV sell-side digital advertising business.