Move over Super Bowl. The World Cup seems to have stolen the other major sporting event’s thunder when it comes to popular advertisements. Of the top ten most shared ads in 2014, nearly half of them are related to the FIFA World Cup in Brazil, according to data gathered by Unruly. Meanwhile, only one ad from the Super Bowl made it onto the list.
Of the four World Cup commercials with this year’s most shares, one, Activia’s Shakira “La La La” video, tops the list with over 4.5 million shares, while two others come from Nike. In eighth place, Castrol’s “Footkhana,” at just over one million shares, marks the only official World Cup sponsor ad to make it in the top ten list.
Activia/Shakira’s “La La La” not only tops the list, but also marks the fourth most shared advertisement of all time.
At upwards of 1.9 million shares, Budweiser’s “Puppy Love” advertisement is the only one that first aired in conjunction with this year’s Super Bowl. Though branded videos experienced an overall 22% increase in shares this year, those connected with the Super Bowl dropped by a full 29% since the sporting event in 2013. While Super Bowl ads are at a total of over 5 million shares this year, World Cup ads boast over twice that number.
Other brands making it in the top ten include Cardstore (with its touching “World’s Toughest Job” ad), 20th Century Fox at spot number two, Thai Life Insurance, and Wren, a clothing brand. Here are the top ten most shared ads thus far of 2014:
1. Activia: Shakira — “La La La” (Brazil 2014) ft. Carlinhos Brown
2. 20th Century Fox: “Devil’s Due — Devil Baby Attack”
3. Budweiser: “Puppy Love”
4. Cardstore: “World’s Toughest Job”
5. Wren: “First Kiss”
6. Nike Football: “Winner Stays”
7. Thai Life Insurance: “Unsung Hero”
8. Castrol: “Castrol Footkhana”
9. Nike Football: “The Last Game”
10. Save the Children: “Most Shocking Second a Day Video”
This data comes from Unruly as of July 9, 2014.