By Sahil Patel
Video tech provider JW Player has released the latest version of its flagship product, which now supports streaming on Google’s Chromecast device.
Labeled JW Player 6.9, the company’s video player will now allow viewers to “cast” the content to a Chromecast-connected TV set, and then use their computer as a remote control. The content will also be monetizable, says JW Player, as its Chromecast offering is also fully integrated with VAST-compliant video advertising.
Other improvements to JW Player include a new suite of functionalities for HLS streaming, including faster AES decryption and extended web playback support for Android devices. The overall goal, according to JW Player, is to make it possible for publishers to use a single adaptive streaming format for HD video across devices.
On the consumer-facing front, JW Player 6.9 introduces new keyboard controls, which make it easier for viewers to navigate content with keyboard shortcuts while the video player is in focus. When the player is not in focus, these shortcuts won’t interfere with browser and webpage controls.
Based in NY, JW Player says it currently serves 750 million unique viewers per month, across a slew of video publishers and creators that use its technology to distribute content.