By Sahil Patel
Pluto.TV, a well-backed service that’s streaming online video content in a fashion similar to TV, is now available on another device that brings digital content to the biggest screen in the house. The startup has launched an app for the Amazon Fire TV, offering more than 100 video channels curated around different themes, genres, and topics.
If you’re not familiar by now about Pluto.TV’s answer to video discovery, here it is in a nutshell: The startup sources video content from platforms like YouTube, Vimeo, and Dailymotion (in addition to professional content providers like Funny or Die, The Young Turks, and RocketJump). It then packages these clips into TV-sized “shows,” which are available on a certain channel at a certain time of the day. To find content you want to watch, there’s a listing of all channels and programming that you can search — again, just like TV.
In addition to the Fire TV, Pluto.TV is also available on iOS and Android devices, the Kindle Fire, and Google Chromecast.
Pluto.TV’s roster of backers include UTA (which owns a stake), as well as the agency’s CEO Jeremy Zimmer, ICM partner and president Chris Silbermann, former Yahoo CEO Terry Semel’s Windsor Media, and Omnicom Digital CEO Jonathan Nelson.