The third annual BeautyCon took place in Los Angeles on August 16, drawing in stylish celebrities who have made their mark in digital, like YouTube’s Bethany Mota and, yes, Kelly Osbourne.
Running from 10am to 6pm at LA Mart’s The Reef, the event also included a two-hour after party featuring a performance by British band Rixton. Sponsored by Elle Magazine, BeautyCon provides a space for digital beauty/style creators to interact with their increasing fan base.
In addition to appearances by the likes of Aimee Song, Miss Lynn, Jeannie Mai, and MakeupByMandy24, BeautyCon 2014 also had room for a major brand presence. American Apparel, NYX Cosmetics, Salon Perfect, Covergirl, Too Faced, and YouTube network StyleHaul counted among those who showed up to the fashion-lauding event.
Though panels and keynotes structured the event, fashion served as the bread and butter. Without further ado, here’s what BeautyCon 2014’s attendees sported while speaking to fans and industry peers in LA:
Bethany Mota and Kelly Osbourne posing at BeautyCon 2014 in LA.
They also hit the stage for the keynote Q&A.
Style icon Jeannie Mai also made an appearance.
Michaela Blaney and Shay Mitchell (from left) announced their new blog, Amore&Vita, and sat on this Q&A panel with fashion blogger Aimee Song.
Jessica Lowndes stands with British band Brixton, who performed at BeautyCon’s after party.