It’s already becoming somewhat of a requirement for major content creators to get themselves a mobile video app. Ready to meet the demand, lots of mobile video technology has sprung up, some offering easy transitions from YouTube channel to mobile app, while others target more established brands and others still provide opportunities for amateur creators going mobile. Let’s take a look at the technology that’s setting this generation up for more on-demand viewing than ever before.
What it is: For digital video creators who want to go mobile, Beachfront Builder has a simple solution — literally. The technology automatically creates an app when a creator inputs his or her username, uploading all of the videos on that channel to the new mobile app. Viewer experience does not vary from one screen to the next, creating uniformity across different devices and preventing creators from having to reformat. Beachfront also deals with getting creators the appropriate pre-roll ads.
Why it matters: All users need to create their owned and controlled app is a YouTube username, making this technology extremely appealing to those who want to expand their digital presence with basically the tap of a button. The fact that the technology helps creators monetize via ads and e-commerce doesn’t hurt, either — especially for creators who are small enough not to have a staff handling these aspects of their business (but big enough to have a business).
What it is: ShowMobile is a “mobile entertainment network” (read: an app) that lets fans interact with creators, as well as fellow fans, all in one place. Comprehensive creator-focused social feeds bring Twitter, Instagram, YouTube, and Facebook pages and content together in one place. Beyond creators, though, ShowMobile can also be used for transmedia programming that incorporates social as well as video.
Why it matters: The technology’s intrigue is in its interactive capabilities. Since ShowMobile pools all the ways creators can interact with audiences, vloggers and content creators with interactive series (like “HitStreak”) can find more ways to optimize their fan relationships.
What it is: Falling under the “citizen journalism” app category, Storyful focuses on capturing reliable, journalistic content. It gives users the ability to send content out immediately to brands and media outlets. The technology also screens for verified content, making for a reliable news source. Storyful also constantly monitors social media, and its focus on copyright protection and monetization aims to serve both newsrooms and brands alike.
Why it matters: Especially directed at newsrooms getting in on the ground level of a scoop, Storyful can help reporters get a story out fast. That’s important in a day and age when the reporting and editing process has gotten shorter (thanks in large part to social media). Where brands are concerned, Storyful’s social monitoring should make it easier to deliver more targeted content.
What it is: Tango started as a messaging app. Last June, it launched Tango Channels, a unique component that can help video creators and networks bring content closer to the consumer on mobile. Channel categories run the gamut from entertainment and news to music and lifestyle, featuring big names like Huffington Post, Stylelist, and Dailymotion.
Why it matters: Tango Channels allows for exposure and easy sharing by merging video with social. As Dailymotion’s Cornett noted, mixing communication and video content means more attentive audiences because “watching,” in those cases, becomes a more involved experience. Also, smaller creators who end up working with the likes of Dailymotion and other larger networks will autmatically have a mobile home once they start making content for these bigger companies, thanks to Tango Channels.
What it is: TouchCast allows users to put multiple types of media together on a single, interactive screen. For example, a vlogger can insert elements like social feeds, videos, web-pages, and polls into their videos, which viewers can then interact with while they’re watching the video. This is in addition to an array of production resources previously unavailable to most video creators — from a teleprompter feature to green-screen support.
Why it matters: The fact that TouchCast allows viewers to interact and perform other digital actions while watching videos means it’s actually trying to do something different with video, which largely has been a static medium. Of course the technology feels more appropriate for certain types of content (news, particularly) than others, but in an industry where everyone wants to be a game changer, this one is actually trying to be.
What it is: Targeting the creative sect, Victorious wants to help those who already have a digital platform to quickly and painlessly turn it into a mobile app. The company has consulted with a number of top YouTube creators to develop its technology. This has resulted in a mobile app service that promises creators that they will keep “a majority of their ad revenue,” as well as total control over the design and functionality of the app.
Why it matters: As WordPress is to online writers, so can Victorious be for creators seeking a seamless entry into mobile, as it lets them make and own their apps without having to worry about any of the technological aspects. Victorious is also promising control, which is something creators don’t have on platforms like YouTube. At the end of the day, most creators need to diversify their distribution and monetization options, and Victorious can help, not the least of which because of the team it has behind it.