Singer/songwriter Marié Digby joined YouTube many years ago, where she’s become well known for her acoustic stylings on popular songs. Her version of Rihanna’s “Umbrella,” for example, has racked up over 22 million views on the digital video platform since its debut. Though she’s technically been making videos with music in them for years, Digby’s first official music video, Vanish, recently launched on YouTube, marking the promotion of her new EP, Chimera.
Digby didn’t work alone on this three-song EP (which is now available for fans on iTunes). As part of Defy Media’s Creator Program, Digby can count the company as co-producers of her latest musical compilation. Digby told us how about her work with Defy and her relationship with YouTube itself, which you can read about below…
You’ve been uploading your videos to YouTube for quite some time, now. What inspired you to start doing that?
Someone sent me a video of a talented young lady named Esmeé Denters singing in her bedroom. It was on a webcam and yet you couldn’t mistake her raw and incredible talent. I thought to myself that perhaps there is someone out there in the world who would enjoy my singing and playing as well. I didn’t know if anyone actually would but I knew I had to give it a try. I had my debut album shelved at the record label for six months and I needed to do something to be heard.
How integral was YouTube to the public recognizing and appreciating you as a singer/songwriter, and what kind of YouTube strategies do you have for getting people to watch your work?
Youtube has been everything in terms of making the public aware of my work as a singer/songwriter! Without it, I most definitely wouldn’t be here today. I never knew how powerful that platform was going to be for me. To be honest, I don’t have much strategy other than to sing songs I love and to mean it when I sing it. I should and probably could be more strategic but that takes some of the authenticity and fun out of it for me.
What made you eventually decide to join Defy’s Creator Program?
My managers introduced me to the team at Defy and we partnered together to make this EP Chimera. And beyond that, it’s been wonderful to have a whole team of people who thoroughly understand the landscape of YouTube and all other social media platforms.
Defy really gave me the full freedom to create whatever it is I desired and imagined. It was the first time that I wasn’t restricted in any way while creating a musical project. They have been there to support the making and release of Chimera, as well as the management of my YouTube channel.
What are some of the benefits you get from the Creator Program as an independent artist?
For me, it’s been a little bit similar to having some financial and tech support like a record label would give you but without all of the creative restraints and opinions that would override my own.
You’ve also created some vlog-type posts for YouTube. Could you talk a bit about your decision to do that? Was it motivated by a desire to create a bigger YouTube presence/to get fans to see you as more than just a singer/songwriter?
That’s a great question. I probably started playing around with different types of vlogs just to make it more interesting for myself! Sometimes I get tired of covering songs and still want to put out quality content. So I’ve started to mix in videos about things that inspire me whether that’s nature, food, or specific places.