By Sahil Patel
NY-based branded content studio Magnet Media has announced the hiring of Danielle Dardashti as its new senior vice president of business development. The executive, who has been with the company since July, is overseeing Magnet’s sales team focused on strategic video and content marketing solutions for current and potential clients.
Dardashti comes to Magnet with more than two decades in video production, management, marketing, and sales. Most recently, she was the SVP of sales and marketing at IKA Collective. Prior to that she was managing director of Meredith 360, a division of Meredith Corp.
Brand clients for Magnet Media have included Microsoft, Google, PBS, and Comcast.