Vevo is going 3D. Thanks to the upcoming worldwide launch of Vevo on Samsung Gear VR, all 100,000 plus HD music videos and original shows on the platform will be viewable in a virtual reality experience.
Vevo will play on Gear VR through its app. In a blog post, the company’s product leader John Li describes the experience as akin to “finding yourself transported to the Apollo Theater in New York City, where Pharrell is performing live in front of you.”
US and Canadian viewers will also be able to experience Vevo TV in 3D, which entails constant music video content on the platform. In other countries, Vevo watchers can see customized local programming of their own.
As of now, there’s no exact release date for Vevo on Gear VR and in the Oculus Store, where it will also become available upon launch. However, we should expect it before the end of 2014.