By Sahil Patel
Vevo has hired David Rice to be chief product officer, which is a new position at the company.
Starting immediately, Rice will oversee product development for Vevo. This includes “conceiving, developing, and operating services” that deliver content across multiple screens, the music video company said in the announcement.
Vevo’s app business is booming. According to the company, its TV apps have experienced a 196% growth in streams year over year, with viewers spending an average of 133 minutes watching 40 videos per month.
Beyond the TV, Vevo has published apps for all major smartphone and tablet operating systems, and recently announced that it will launch an app for the new Samsung Gear VR (virtual reality) device later this year.
Prior to Vevo, Rice was the SVP/GM of CBS Interactive’s gaming division, where he managed properties like GameSpot and GameFAQs. Earlier roles also include VP of media properties at Yahoo, VP of product and COO at Metacafe, and group product manager at Microsoft.
He will be based in San Francisco, and will report to Vevo president and CEO Rio Caraeff.