AUX, a music and lifestyle branch of Blue Ant Media, is working with Beyond Marketing to bring viewers the branded series, “Scion Sessions.” Featuring blossoming Canadian musicians, the series will roll out on a dedicated “Scion Sessions” YouTube channel.
The series includes 10 videos in which different visual artists work with the featured musicians from Canada to bring viewers music videos/short-form films. The campaign will also extend to advertisements on YouTube MCNs and Facebook along with articles focusing on the musicians who star in each episode.
“Scion Sessions” episodes will air on AUX broadcast television after their online debuts on AUX’s digital video platform.
Blue Ant Media owns and operates brands like Oasis, Smithsonian Channel Canada, and Cottage Life in addition to AUX. The company has headquarters in Toronto, with a “digital solutions” office in New York. Blue Ant Media has also invested in Los Angeles-based YouTube network, Omnia Media.