By Sahil Patel
DoubleVerify, a provider of ad verification services, is integrating technology from Veenome to make it easier for advertisers to steer clear of unsafe or irrelevant video content.
Veenome analyzes websites and pages to determine if content on that page is brand safe and categorically relevant. The tech also provides information on a number of other attributes important to video advertisers, including the size of the video player, if the video auto-plays and/or is muted, and the nature of the content and language surrounding the player.
These capabilities will now be available to customers of DoubleVerify’s DV Video+ product, which launched earlier this month to help marketers combat fraud. DV Video+ offers a suite of tools for viewability measurement, engagement measurement, and ad blocking.
With the Veenome integration, DV Video+ customers will be able to learn which categories of content to avoid for a particular advertiser or campaign, in addition to the other data Veenome provides.