By Sahil Patel
Netflix is a giant in the US online video industry, but how does the service fare North of the Border?
Even better, according to data from broadband networking company Sandvine, which reports that on select networks, Netflix “can account for between 30%-40% of downstream traffic in the peak evening hours.” Netflix, which launched in Canada in 2010, has witnessed staggering growth from even three years ago, when it accounted for 13.5% of evening traffic in the country.
Sandvine’s internet-traffic reports are based on data the company tracks from broadband services providers its plugged into. In Canada, Sandvine’s solutions are being used by more than 10 CSPs.
Netflix’s numbers mirror the streaming service’s overall share in the North American market. According to a report published earlier this year by Sandvine, Netflix accounts for 34.2% of downstream traffic during primetime hours* in North America.
What’s more staggering is how far ahead Netflix is when compared to other SVOD services in Canada. No other paid OTT service accounts for more than 1% of traffic in the evening, said Sandvine. Compare this to the US, where the combination of Amazon Instant Video, Hulu, and HBO Go manage to account for almost 7% of peak downstream traffic.
This signals that the Canadian market is a “prime candidate” for the introduction of new streaming options, according to Sandvine. And it appears that’s where the market is already headed, as several Canadian broadcasters have recently announced plans for Netflix-like streaming services.
Among the other interesting nuggets of data from Sandvine about Canada, YouTube is the largest source of mobile traffic, accounting for over 20% of downstream traffic. Also, surprise surprise, Canadians love hockey. Data from one operator showed that some men’s hockey games during the recent Sochi Olympics accounted for over 35% of traffic.