By Sahil Patel
Under the partnership, Endemol Beyond talent such as Michelle Phan, MattyB, and Pitbull will have access to Tubular’s platform, which will allow them to gain new insights into channel performance, improve fan engagement, identify new collaborators, and grow their audience, the companies said.
Additionally, Endemol Beyond will use Tubular’s software to identify new and up-and-coming talent and channels to partner with, as well as create advertising and marketing campaigns for any new and existing creators.
“We customize our intelligence and analytics software to meet the needs of our clients because we want them to win at digital video,” said Tubular Labs founder and CEO Rob Gabel. “Many times they are flying blind and making business decisions based on minimal data; we deliver the deepest look into views, engagements, and demographics so that Endemol Beyond can make educated production, programming and marketing decisions with real-time insights.”