Zefr has hired Manoj Goyal as the company’s first chief technology officer. Starting as New York Advertising Week is in full swing, Goyal will focus on helping pave the way for a new product and tech strategy for Zefr, the company said.
The new strategy will focus on connecting brands with viewers as the former produces more digital video. Goyal, who has worked in advertising technology for many years, will lead the company as it forms a digital platform meant specifically for video-creating advertisers.
Goyal comes to Zefr from OpenX, a digital ad tech company, where he served as the senior vice president. Before that, Goyal worked at Hewlett Packard, heading initiatives in their Cloud Services division. Goyal also held high level positions at EMC Corporation and Sun Microsystems, Inc.
“Zefr’s strategic relationship with YouTube combined with its deep knowledge of video with RightsID and BrandID make it a disruptive competitor in the marketplace,” Goyal said of his new company.
Having recently acquired ad startup Engodo, Zefr is already on the path to working with brands that are active in the digital space. To acknowledge the company’s new focus, Zefr made some internal promotions, moving Jason Kirk up to an EVP role in business development and strategy as well as making Tae Lee EVP of operations and Gabi Loeb executive VP of finance.