By Sahil Patel
Film and TV distributor The Orchard has inked a digital licensing pact for all of the ski films Warren Miller Entertainment has to offer.
Under the deal, the entire Warren Miller catalog, which currently consists of 65 ski films, will now be available for digital distribution via The Orchard. The company will also have rights to future annual releases from Warren Miller, beginning with the upcoming ski film “No Turning Back,” which is scheduled for a December 2 digital/VOD release.
The Orchard’s deal with Warren Miller comes a few months after a similar arrangement with Red Bull Media House, and is part of a larger expansion of its action-sports catalog.
The distributor also owns EchoBoom Sports, an imprint and YouTube channel dedicated to action-sports content. The channel features trailers, bonus footage, “making of” clips, interviews, and other videos — all designed to showcase and promote titles in the catalog.
EchoBoom is also part of The Orchard’s multi-channel network on YouTube, which had more than 17 million unique viewers in the US in August, according to comScore.