Network television has slowly but surely been realizing the importance of digital video in today’s entertainment landscape. One way network shows are displaying their internet savvy this fall is by uploading trailers and sneak previews on YouTube.
From NBC to ABC, a new Tubular Labs report shows how these networks’ series are performing on the world’s biggest video site.
NBC has taken the lead with a total of 18.8 million views across its fall premiere-related content, with an average of 3.1 million views for each of the six fall trailers (though the majority of views went to debut series “Constantine,” at 9.8 million). New series “State of Affairs,” “Marry Me,” “Bad Judge,” and “A to Z” also have trailers showing on NBC’s YouTube channel.
Fox came in second, when measured by views, with 10.8 million, the vast majority of which came from those interested in Batman spinoff “Gotham,” which got 9.2 million views.
The remaining two major broadcast networks, ABC and CBS, garnered far fewer views, the former getting 2 million while the latter just broke half a million, at 635,000. ABC’s top show (according to YouTube) was “How to Get Away With Murder,” while CBS’s “Scorpion” took an overwhelming majority of the network’s total view count.
CBS’s low numbers shouldn’t be that surprising. The network has generally been the slowest among the big four to adopt digital video, in addition to the fact that most of its content — from “NCIS” to “CSI” — is geared toward those who belong in an age group far above YouTube’s core demographics.
Altogether, the four networks generated 32.5 million views across all of their TV premieres this fall on YouTube.