By Sahil Patel
These “branded blocks of programming” would be hosted by top digital talent (from Maker’s network of 55,000 creators) and/or traditional talent. The goal: to showcase the best content from Maker’s network, with the talent guiding viewers through clips organized around specific themes. The series aim to “reinforce the Maker millennial voice as well as drive engagement through calls-to-action,” said Maker.
With a global roster of creators, the network would also be able to customize the format to local markets, featuring native talent and clips.
Here, as Maker attempts to sell its content to the international TV community, the network is receiving some support from its corporate parent.
Domestically, Disney Channel and Disney XD have each committed to their own original Maker programming specials.
Disney, which owns both channels, acquired Maker Studios earlier this year in a deal that could be worth as much as $950 million — pending certain performance targets.
Disney Channel will air a 22-minute Halloween-themed episode (consisting of two 11-minute segments) as part of its annual “Monstober” programming event. Hosted by Maker and Disney Channel stars, the episode will highlight holiday-themed content from Maker’s network, while also including original content produced by Maker exclusively for Disney Channel.
Meanwhile, Disney XD will mirror the “Monstober” approach, though focusing instead on the best prank content from Maker talent.
Maker has also secured “additional opportunities in development” with Disney Channels Worldwide.