Vice’s John Martin gave creators what may amount to the best advice of the day at OMD Final Front. He suggested, “Just tell the best stories possible and be platform agnostic.”
If that’s worked for Vice, which started off as a magazine and has grown to a network of 4,000 contributors worldwide, it’s certainly worth considering. How the company chooses brand partnerships embraces a similar attitude — whoever embraces the same values, Vice will work with.
For more on the success behind Vice, watch Martin’s interview with VideoInk.