By Sahil Patel
TV networks aren’t the only ones looking to go direct-to-consumer with over-the-top video services.
Not a lot of details are available about this service at the moment, except that it will be called “Tribeca Short List,” and will offer a selection of “prestigious” films from the Lionsgate and Tribeca catalogs, as well as other critically-acclaimed films from around the world. The library will be curated by Tribeca and “leading voices in contemporary culture,” with new titles arriving on the service on a weekly basis, the companies said.
“We are pleased to join with Lionsgate, a world-class brand synonymous with innovation and exciting, quality entertainment, to create a highly curated experience that disrupts the ‘more-is-more’ model in today’s streaming on-demand landscape,” said Jane Rosenthal, CEO of Tribeca Enterprises, in a statement.* “Tribeca Short List aims to be a service where you can see films you never got to watch, forgot to watch, and want to watch.”
The group overseeing the service will be based in New York, led by a general manager and a board of directors comprised of Lionsgate and Tribeca executives, as well as an advisory board that encompasses big names in American entertainment and culture.
While it would be easy to paint this announcement in the context of what HBO and CBS announced last week, it’s not entirely the same thing. Other film studios/distributors are also going direct to consumer — Cinedigm, which oversees a library of more than 52,000 movies and TV episodes, has already launched the documentary-focused Docurama, and is in the process of launching several more.
That said, the overall message is the same: Film studios and TV networks still value the traditional distribution route — it’s still far more lucrative — but are increasingly more open to digital opportunities to reach passionate consumers they otherwise might not be able to.
*Nice shot at Netflix, though I think consumers have proven that they sort of enjoy the “more-is-more” model.