By Sahil Patel
Don Wilcox has been named vice president of digital marketing and services for PBS.
In the role, Wilcox will oversee PBS.org and PBS Digital Studios, and will develop marketing programs to help the broadcaster’s stations strengthen membership at the local level, the broadcaster said. Additionally, he will make use of emerging digital channels and platforms to promote PBS content.
Wilcox is a long-time digital media and advertising veteran. He’s previously served as VP and GM of branded entertainment at Fox Broadcasting, where he oversaw operations and strategy for Fox.com, AmericanIdol.com, and TheXFactorUSA.com, as well as social media initiatives and cross-platform sponsorships for those properties. Prior to Fox, Wilcox was executive director of marketing and client services at Sony Pictures Interactive.
Assuming his new PBS gig on October 27, he will report to Ira Rubenstein, SVP and GM of PBS digital.