Collaborating with Rovio are The Slow Mo Guys, whose content is “seamlessly integrated” into the game, according to Rovio. In other words, there’s a slow-motion level to the game that’s styled after the work of the YouTube creators.
Per the partnership, a media campaign will promote The Slow Mo Guys in Europe, the Middle East, and Africa. This means people in those regions will see the YouTube creators in various pre-roll and other ads across Rovio’s network.
Global digital agency Essence connected the YouTube talent and Rovio to make The Slow Mo Guys a part of “Retry.” Besides Google, Essence’s clients include eBay, Barclays, and Expedia.
In case you’re curious, here’s the official trailer for “Retry”: