By Sahil Patel
Shakira is starring in a new web series from Mattel Inc.-owned toy brand Fisher-Price.
The focus of the show will be millennial moms, and issues important to motherhood, through the eyes of one of the most popular musicians on the planet. Spanning 12 episodes, the series will debut on Fisher-Price’s YouTube channel on Monday. All episodes will run between three and five minutes; some will feature her two-year-old son, according to the AP, which first reported on the news.
The web series is part of a broader tie-up between Shakira and Fisher-Price. The singer is also launching a line of baby toys, including a bouncer that plays music, alphabet blocks, and a musical soccer ball. Sales of the products will go to her Barefoot Foundation, which looks to provide education and children in impoverished areas in Colombia.
Mattel is no stranger to the world of web series, having previously partnered with the WWE on an animated series featuring the company’s wrestling stars. The toy giant also has a deal with Netflix for an animated series based on its “Ever After High” toy line.