By Sahil Patel
The pact begins with the release of “My Little Pony Equestria Girls: Rainbow Rocks,” which debuted in select theaters in the US and Canada last month. Those who purchase “Rainbow Rocks” will also receive bonus material, including eight prequels and three sing-alongs. “Rainbow Rocks” sequel, the 2013 film “My Little Pony: Equestria Girls,” is also available on Vimeo On Demand.
Going forward, Cinedigm will release a “number” of films exclusively and non-exclusively on Vimeo in the coming year.
The two companies will also jointly market the availability of the titles.
Cinedigm controls a library of more than 52,000 films and TV episodes, which it distributes across a number of traditional and digital outlets. This year the company has also started to go direct-to-consumer by launching owned-and-operated streaming services like Docurama and Con TV.
The deal between Vimeo and Cinedigm was brokered by Sam Toles, Vimeo’s VP of content acquisitions and business development, and Yolanda Macias, Cinedigm’s EVP of acquisitions, forecast, planning, and digital sales.