By Sahil Patel
Hulu has stated its desire to bet bigger on original programming in an effort to compete with Netflix and Amazon — and it’s following through on those claims.
Earlier this year, the company announced a deal with JJ Abrams, the filmmaker’s production company Bad Robot Productions, and Warner Bros. Television for an original series based on Stephen King’s JFK-assassination novel “11/22/63.”
Now the company has made another straight-to-series order from another prominent Hollywood filmmaker, Jason Reitman (“Up in the Air,” “Juno”), who will executive produce “Casual,” a single-camera comedy about a dysfunctional family comprised of a bachelor brother and a recently divorced sister.
The show comes from Lionsgate Television, and will follow the siblings as they coach other through their various misadventures in dating — while living under the same roof, and raising a teenager.
Spanning 10 half-hours, “Casual” will debut on Hulu in 2015. The series is written by Zander Lehmann, with Reitman on board to also direct the first episode.
“Jason Reitman uniquely blends comedy and drama in a way that touches the human spirit. We are honored to work with him to bring the next distinctive voice, Zander Lehmann, to television,” said Craig Erwich, SVP and head of content at Hulu, in a statement.
“Casual” will be produced by Reitman’s Right of Way Films, and will begin production later this year. Executive producers include Reitman, Lehmann, and Reitman’s production partner Helen Eastbrook.
It’s the second original series between Hulu and Lionsgate, which also produces the supernatural comedy “Deadbeat.”