Comedian Tom Lennon will also appear in the “Gentleman Up” campaign on Made Man, promoting #FormalFriday along with Riggle on November 7. #FormalFriday encourages men to wear a suit in order to raise awareness for the charity Career Gear, which helps men in poverty launch their careers.
Made Man will donate to Career Gear by providing a dollar for every 1,000 video views and photos tagged with #FormalFriday on social media.
The video campaign also features “Guydes,” in which a, well, guy instructs fellow men how to best go about, for example, being a best man at a wedding. Other Defy talent, including Smosh, Screen Junkies, ClevverTV, and Break.com will take part in the Gentlemen Up campaign along with Defy’s YouTube partner Greg Benson and more online video-creating men.