By Sahil Patel
Omnia Media, a YouTube multi-channel network focused on music, gaming, and style content, has named Chris Yates its new vice president of monetization.
In the role, Yates will be responsible for negotiating and securing strategic partnerships with film studios, TV networks, music labels, and other viable media companies. He is also tasked with creating off-YouTube licensing opportunities for Omnia and its network of talent, as well as syndicating Omnia’s video content across new publishers and platforms.
Most recently, Yates was VP of content licensing and business development for Reliance Majestic Holdings, which was formerly known as the Rovi Entertainment Store. There, he led the company’s partnerships with content owners like Sony Pictures, Warner Bros., and HBO. Prior to Rovi, Yates served in a similar capacity at Dell, where he led marketing partnerships between the computer manufacturer and film studios, TV networks, and music labels.
Operating quietly since its launch, Omnia currently claims a YouTube network reach of more than 1,000 content partners across its core verticals of music, gaming, and style. The MCN is backed by Canada’s Blue Ant Media, which invested “seven figures” in Omnia in April.